The Maze of Bones (39 Clues, No. 1) Review

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The Maze of Bones (39 Clues, No. 1) ReviewThere's already a review that is negative about this series for being a blatant marketing scheme. While I was a bit put off at first by the whole book series/trading cards, now that we've bought the book and a few card packs, I'm a huge fan. Rick Riordan's Percy Jackson series helped ignite my 10-year old son's passion for reading. He's now half-way through Maze of Bones, and thoroughly enjoying it. He's noted on the calendar the date the next book will be released. I have to admit I'm reviewing the book without having read it myself yet, but based on the number of times my son has read me excerpts, I'd say it is succeeding with the target audience.
As for the trading cards, well, 10-year old boys love trading cards - Pokemon, Yu-gi-oh, and so on. These cards are different though. They have puzzles on them that the reader has to solve. They're not that tough - they seem simplistic to me as an adult - but for my son, they're challenging enough that he feels a sense of accomplishment when he solves them, but not so challenging that he's had to enlist parental help very often. The web site provides hints. We did have a problem entering one card. We sent e-mail to support and the problem was quickly fixed. I was pleased when my son noticed a clue hidden in the book. I believe the puzzles have him looking at the books much more analytically.
I'm hoping (as is Scholastic) that by including different authors in the series, my son will be encouraged to read other books by these authors as well. I see this as a win-win situation. Anything that gets kids to read is OK by me.
I think this is a brilliant marketing move on Scholastic's part. I try to teach my kids to be informed consumers, and understand when they are being manipulated. Everything is about branding and marketing in our culture, and here is a case where someone got it right, and is marketing a quality product in a very effective manner. Kudos to Scholastic for coming up with such a unique and engrossing series!The Maze of Bones (39 Clues, No. 1) Overview

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